Category: Design
Color, typography, layout, hierarchy — the tools and principles that make visual communication work.
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Your Brain Made That Up
I was sitting with Dan Margulis’s book, the LAB color one, “Photoshop LAB Color: The Canyon Conundrum,” and…
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Color Is a Frequency. That Changes Everything.
Part 1 of the color theory series: why color-as-emotion is incomplete, and what happens when you start treating…
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Your Typeface Has a Sound. Here’s the Research.
Two typefaces that look nothing alike feel the same. A student’s question led to years of research into…
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What If a Song Wrote Your Next Design?
A design brief full of contradictions. A song playing in the background. Twenty minutes later, the whole thing…
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CRAP, But Make It Color
Part 2 of the color theory series: how Contrast, Repetition, Alignment, and Proximity apply to color the same…
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Color Is Three Things at Once
About this post: This is the first of three pieces on color. For twenty-five years I’ve watched design…
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How to Build (and Fix) Any Palette
Part 3 of the color theory series: a practical system for building and fixing any color palette, grounded…
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Learning to See: The Skill Nobody Teaches You (That Changes Everything)
Learning to see is the skill nobody teaches. How sight becomes insight, and why it changes everything.
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Why Everyone Should Study Graphic Design (Even If You Never Design Anything)
Everyone should study graphic design, even if they never create graphics. How design teaches fundamental thinking.